![]() ![]() And then form a user journey map of the activities that users who paid and those who left did. See the additional parameters of your user segments. What were each of these segments doing in their first days on the service? See the differences and dependencies. See how the behavior of your users who paid for the product and who left the product differ. There are a few basic ways you can find the aha moment in your product. Then he will become your customer and recommend your product. The key is to show the user something that will give them value. But it didn’t work for me, I just tried and searched and eventually was able to find my aha-moment.īusinesses need to learn how to identify these moments and influence the user journey. There are quite a few different features on this service that also help you learn English: podcasts, games, books. And it took quite a long time from using the free version, to finding that feature and paying for the product. And it all happened because I was able to find the aha-moment. ![]() From using the free version, to having a loyal customer who happily recommends the product. I always recommend it when people ask me how I learn English.ĭo you see what happens? As a typical user, I’ve taken apart most of the steps in the funnel. It’s inconvenient because I have to minimize the app every time and manually add words to the dictionary. I don’t have to pay for Netflix to watch the newest series. I can watch the latest movies and TV series and learn English to fill up my vocabulary. The fact that I can combine the useful with the pleasant. It’s long, complicated and time-consuming. It’s just not profitable for me to leave there and build my vocabulary all over again. And many words are now in the process of maturing for me to repeat and remember them again. There’s a huge amount of words in there that I found all over the internet. What allows this English learning service to keep me and keep coming back?Ī huge vocabulary that I’ve been building for over 4 months. Referral - desire to recommend your product.Īnd working through the prism of the aha moment greatly helps to improve most of these stages. Revenue - willingness to pay for the product ![]() Let’s take a look at the AARRR framework: ![]() Searching for the aha moment will not only help your business understand the key value of certain features of your product to certain audience segments, but it will also help you build backwards. Sure, it’s all interesting, but why is it necessary and how will it help increase the growth of your business? Why do you need to look for an aha moment? That’s the point of the aha-moment.Īha-moment is the moment when a user turns into a customer. And I paid for the service.īreaking it down in detail, what exactly led to what I ended up paying for? I found the most important value in the product, which relieves me of a lot of routine problems. I realized that not only could I use it to enjoy new shows and movies, but I could also add to my basic vocabulary and learn the language. You can go in and watch an excerpt of a movie or series, but to watch without restrictions, you have to pay.Īnd when I started watching an excerpt, I turned on the subtitles and realized that within this service, you could click on an unfamiliar word in the subtitles and immediately add it to the main dictionary. Next, I discovered that this service has the ability to watch movies and TV series in English. The dictionary is also available in the free version, so I was in no hurry to pay for this product. I use the Puzzle English service to learn English, the coolest feature there is a dictionary developed using the scientific method of multiple repetition. Let’s break this down with a simple example that happened in my life not too long ago. ![]()
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